dear david & friends 4 young chinese female graduate linguists TO's mentor me on why language matters so much to the half billion under 30s in china and the sustainable global youth friends they want to twin with worldwide -the problem everywhere is old closed education is designed to expensively obstruct the livelihood flows they want to help empower let alone massive peer to peer language development; other TO's try to search out partnerships in such open youth opportunities to multiply goodwill and deep community services
mathematically speaking, language sharing friendhsips among under 30s- not weapons - is only way peace or sustainability will travel across borders in time- we of the elder generation have really messed up communications- this must be reversed urgently if human intelligence is to have any chance to breathe
david back in 1994 you headed bradford business school's choice of global media professor sponsored by heinz and aligned to your life's research as engineer concerned with not compounding intergenerational risk; in the 23 years since have you come across any global media practitioners you would adise we most trust to the extreme media crises facing us today in west
one of the last connections you linked me into was among adam smith scholars who wanted to launch a new journal to open education languages of ending poverty and freeing conscious purposes of markets
I realise that didnt get movement - right now gordon brown is the person hosting the most extraordinary worldwide debates out of scotland on whether education will sustain or destroy youth- do you know anyone who could get me or some of my friends 10 minutes conversation with him- he has announced so many change education goals but not clarified where youth are supposed to linkin;; worse i cant even find out where sir fazle abed's family are supposed to link in
chris macrae Uniting worlds most valuable brands = millennials best for the world lives - worldclassbrands.tv washington dc 240 316 8157
last 1461 days to start up the world again http://1461.tv day 42
Is there an Entrepreneurial Solution to Valuing[i] Millennials' Sustainability Crisis? by Chris Macrae
INTRODUCTION TO 2015's PLACE IN FUTURE HISTORY
Is it good or bad news that the amount Western nations spend on communications has spun exponentially up from about 3% in 1948 to over 25% in 2015?
Forty three years ago, I took up my first job at The UK National Development Project for Computer Based Learning and my father Norman Macrae's job at The Economist was mediating Keynes Hippocratic Oath of Economics as the System Design which aims to End Poverty.
While my youthful innocence saw student experiments with early digital learning networks as huge fun, my father spent the next 12 years debating the compound opportunities and threats of the coming Entrepreneurial Revolution[ii] of the net generation.
Today, I come to the same assessment as our 1984 book on how to prevent Orwell's Big Brother endgame[iii] - human sustainability will depend on whether we can design the web to be the smartest open learning revolution in every Keynsian-spirited way opposite to that of how tv advertising age[iv] during the second half of the 20th century:
- dumbed down,
- externalised risk onto the smallest or at the bottom of inequality's ladders (compounding risks at borders is the opposite of valuing safety in a borderless world of networks valued as connecting systems)
- surrounded politicians with single interest lobbies and short-term agenda
- deviated continuous improvement purposes of markets (including the place markets of public servants[v]) from sustaining human goodwill, diversity and thriving community
- professionalised zero-sum games of consuming up things instead of the above zero-sum opportunity of worldwide knowhow networking which multiplies value in use, as the modern-day father of computing John Von Neumann[vi] was the first to map: the intergenerational revolution of investing in a death of distance age needed to celebrate every transformational opportunity involving abundancy of open systems and societies replacing scarcity manipulations and short-term gamers
more references attached or www.erworld.tv
[i] valuetrue.com - By the late 1980s I had access to two emerging globalisation databases. The first which I had contributed to with hundreds of projects from Asia and Japan was integrated by marketing models originally designed out of MIT and Harvard - Journal of Marketing Research Vol. 15, No. 2 (May, 1978) Urban and Silk . There was plentiful evidence that advertising-led global brands could not sustain purposes that societies most wanted. My work at a consultancy at a Big 5 accounting firm showed the need to counter the audit of how much was extracted each historic quarter with an opposite impact audit of how value multiplying goodwill compound sustainably. Only this second type of audit with Bayesian models can track goodwill spinning as much as 90% of the value of a service or knowledge-based company. Unfortunately these inconvenient truths conflicted with the monopoly control over the boardroom that Ad Agencies and the then Big 5 Tangible Accountants wanted to preserve with globalisation's biggest players. So they co-sponsored brand valuation algorithms to preserve these 2 monopolies. By 1999, I felt compelled to make a presentation tour of this crisis to marketing experts at Georgetown, Harvard and Dartmouth. I was told "you may be mathematically correct but nobody could get any funding to pursue such research". The next year, the social lawyer Margaret Blair chaired the Unseen Wealth Report for Brookings. (Unseen Wealth) This concluded risks would compound unseen until or unless the missing goodwill audit was addressed with the same top decision-making attention as quarterly profit reporting. If you have doubts about the above- look at how many multi-billion dollar brands , eg Enron, collapsed the day after their brand reputation peaked. More seriously, whole sectors from dot coms, to failed nation states, to big banking have imploded because of the valuation crisis. Even in 2015, we seven billion inhabitants of planet earth are missing whole truth professions of goodwill and the opportunity to celebrate above zero-sum value exchanges representing how knowhow can multiply value in use unlike consuming up things . Ironically this inaugural speech of Obama https://www.youtube.com/watch?v=GzEajBQ9gmQ in early 2009 clarifies the crisis of exponential risks of sustainability spreading beyond banking to health, energy and education. Today the first 15-year phase of millennial goals is passed, but as yet no systemic sustainability auditing of the world's largest organisations is transparent. Could 2015 be a good year to empowering millennials to change this greatest mathematical error ever inter-generationally made?
[iii] Macrae N and Macrae C (1985) The 2025 Report, Macmillan Publishing
[iv] See triple special issue of Journal of Marketing Management on Brand Reality that I guest edited in 1999 or Journal of Brand Management Special Issue on Total Corporate Brand Responsibility Journal of Brand Management 10, 268-278 1 May 2003 . These are examples of where I used to host dialogues on risks of anti-social and uneconomic consequences of global brands spending up to a billion dollars a year of their own customers money in mixes designed to slow down innovation or confuse pricing or risk signals. Since my family has settled in USA; I now realise that vested interest groups use much less money to make single issues politically impossible to change whether this is to do with guns, carbon energy, or too big to exist banking, or how bureaucrats including a segment of lawyers and insurers pad services such as health with ever more liability and other costs. Notable research includes ypchronic.org whose millennials' network out of Harvard and their annual presentations at the UN on this extreme form of anti-youth economics; and Jim Kim for his contributions enjoyed by the first 100000 alumni of the Change The World MOOC (see x11) concerning combinatorial challenges to be mapped in transforming a whole value chain- globally economically and locally socially.
[v] Macrae N (1991) A future history of privatisation, 1992-2022 , The Economist 21 December 1991
[vi] Macrae N (1993) John Von Neumann, Random House